Truth: It is critically important which agent you select to market and sell your home.

There are two major reasons why your selection of a real estate agent is so important to your getting your house sold and getting the highest price, at the least inconvenience to you.

1. First, the real estate market is highly competitive with many other sellers competing for those few available, qualified buyers. Today, less than 10% of the homes that are put on the market actually sell. You need a proactive marketing plan that can out market your competition for those few buyers, as compared to many average agents, who just list your home in the Multiple Listing Service and then pray that someone will sell it. Hire Doug, Annette & Dale Bohannon, who are experts at marketing properties, and spend money to get the job done. They are also expert negotiators who can convert a prospect into a buyer, and obtain the highest and best price and terms for you.

2. Secondly, it's important to have an agent with the education, experience, and know-how to anticipate problems, avoid them, and be able to handle them quickly and in a professional manner should they occur. Many contracts written by other agents never close. Problems arise (and there are a million things that can go wrong) and sellers who think they're moving find out that the sale collapsed leaving them in a terrible predicament. If your home is picture perfect, you've priced it at or below market value, the market is strong, and you're very lucky, you can probably list with anyone...but, why would you do that anyway? If a problem does arise, you want to be able to have someone who knows how to get it solved and get you moving. That's what you re paying for! Doug, Annette & Dale Bohannon have a highly successful track record.

Truth: Team Bohannon is very busy doing all of the right things that will get the best results for you! Just as superior restaurants are busy at dinner time and superior doctors have a heavy patient load, the Bohannon’s success in marketing homes has resulted in being busy. You wouldn't hire your brother-in-law to do open heart surgery on you just because he wasn't busy. In addition, the Bohannon's have assembled a top flight staff to assist them with the routine (but critically important) details in order to free them up to devote the time and attention you require to sell your home successfully. The Bohannon's have built their business on one satisfied client at a time. And, their goal is for you to be another satisfied client who spreads the word about how well you were served.

Truth: No! Always select an agent based on their credentials, market value is a separate issue. Overpricing a home to get the listing is the oldest scheme in real estate: Schmooze the seller and compliment their home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today's market and price it accordingly. First, select your real estate agent based on their credentials. Then decide on price. Never select an agent based solely on the price they recommend.

Truth: The yard sign and newspaper ad, while effective, actually account for a very small percentage of qualified buyer activity. Only 7% of qualified buyers come from yard signs and only 4% from newspaper ads. That's why the failure rate for 'For Sale By Owners' is so high. Most qualified buyers are generated by real estate agents through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time. Today 87% of consumers turn to the Internet to search for a home, and we are there in the most prominent way. As the most visible Featured Agent on Realtor.com, we have distinguished ourselves from the competition and reinforce our leadership role as a top agent in Tampa. That's why it's so important to engage the services of an agent who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price, from the most qualified buyers by working with the most successful REALTORS...Doug, Annette & Dale Bohannon.

Truth: Our goal is to prepare your home to sell for Maximum Value. Your home will sell within a range of what similar homes are selling for. And because every home is unique, most homes sell in either the high or low end of that range depending on its condition. Our job is to prepare your home to sell for the maximum value, few agents know how, but it's not mysterious either.

Truth: Actually, it's to your advantage! Many sellers mistakenly feel that if an agent has other listings in the area, this will hurt their selling efforts because that agent may divert potential buyers to those other homes instead of theirs. Actually, what really happens is that all of those competing properties generate a higher level of buyer activity for all of the properties, which benefits everybody. Some buyers calling in on your home may ultimately decide to buy one of the other homes because of personal preferences but, in the same regard, buyers looking at the other homes will also be introduced to yours by the agent. This is a tremendous benefit to you. Buyers very seldom buy the home they first call in about. Every listing is another billboard which generates valuable buyer calls, which is the first step in developing a good working relationship between the agent and the buyer. As a result, most qualified buyers are working with real estate agents who have the larger personal listing inventories. This is a major benefit to all of the sellers listed with those agents. This is one of the reasons why Team Bohannon sells a high percentage of their own personal listings.

Fact: One major advantage of listing with Team Bohannon is that every call generated by a sign, ad, the internet, or special marketing promotion goes directly to Team Bohannon, instead of being answered by whomever happens to be on floor duty, which is what typically happens in a real estate office. Team Bohannon's sellers are confident that all inquiry calls are much more likely to be converted to a sale.

Truth: You get what you pay for! Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That's why such a high percentage of the homes that go on the market don't sell in today's market, only 10% of the homes on the market sell. That is why you need an aggressive, proactive real estate agent to get your home sold, and for the highest net price to you. Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. Team Bohannon invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? Hardly! Most of these discretionary expenses are the first to be eliminated when the brokerage fee is negotiated downward, although, most of the time, without the knowledge of the seller. These discretionary investments are some of the most important for getting the desired results. Don't be penny wise and pound foolish! Also, does a discount broker have a staff to personally attend to your specific needs? Does he/she have a proven track record of success, or is he/she using the discounted commission to win your business? Does he/she have the expertise to guide you through problems that may develop during the closing process? We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if Team Bohannon, does not get results (which is highly unlikely).